Eye Bright from Benefit is a creamy eye pencil used to brighten the eye area. It has a cool, light pink color and it goes on very smoothly. This is my second pencil now and I really love this product. I use it on both the inner and outer corner of the eye and also as a brow bone highlighter. I prefer this over a shadow highlighter because you can be a lot more precise with this and the color really "lifts" the eye and make me look a lot more awake. The only downside about this product is that it doesn't fit into traditional pencil sharpeners, so I probably have to invest in a larger sharpener soon.