Sunday, July 2, 2017

Become A Skin Checker with La Roche-Posay

Disclaimer: This post is sponsored by La Roche-Posay but all opinions shared are my own.
Become A Skin Checker with La Roche-Posay
If you read my blog regularly, then you’d know that I invest a lot of time and effort in my skincare routine. Unfortunately, I cannot say the same about my sun care habits. Because I live in Vancouver, the weather tends to be rainy and cloudy most of the year and as a result, I am often fooled into thinking that I don’t really need to wear any sunscreen. That of course, is a big misconception, as the sun’s UV rays can still penetrate clouds and unleash their damaging effects. Therefore, whether you live in a land of eternal sunshine or a city of rain and clouds, proper sun care is a must year-round. To help you become more sun-smart, La Roche-Posay is launching the third year of its Become A Skin Checker campaign. Started in 2015, Become A Skin Checker aims to encourage regular sunscreen usage, mole self-checks, and sun-safe practices. To learn all about the campaign and see how you can Become a Skin Checker, click……

Determined to help Canadians better recognize the signs of skin cancer and adopt safer sun habits, La Roche-Posay encourages everyone to follow these three steps:

Step #1: Become A Skin Checker
Regularly check your skin and the skin of your loved ones by using the ABCDE method. With this method, each letter corresponds to an aspect of your moles you should pay attention to:
-A is for Asymmetry
-B is for Border
-C is for Colour
-D is for Diameter
-E is for Evolution
La Roche-Posay | Anthelios Sunscreens
La Roche-Posay | Anthelios Sunscreens
Step #2: Use Sunscreen
Protect your skin with a broad-spectrum sunscreen such as one from the La Roche-Posay Anthelios Collection. Available as both organic (with Mexoryl) and physical/mineral (titanium oxide) sunscreens, La Roche-Posay Anthelios sunscreens come in a variety of formulations (liquid, cream, stick) but all of them are super lightweight, non-greasy, and protective against both UVB and UVA. The collection also carries a tinted face sunscreen which works great for anyone with medium to tanned skin and as a sheer foundation with SPF.
La Roche-Posay | Anthelios Tinted Ultra-Fluid Lotion SPF 50
La Roche-Posay | Anthelios Tinted Ultra-Fluid Lotion SPF 50
Step #3: Play Safe in the Sun
To help Canadians adopt healthier sun habits, La Roche-Posay has developed a super cool UV patch that can help you see your daily UV exposure. Made of an ultra-thin, waterproof, and flexible sticker that adheres to your skin, My UV Patch is printed with little squares of photosensitive dyes that change color when exposed to UV. The idea is to apply the patch to an area of your body that would be exposed to the sun, and then apply your normal sunscreen on top as you would with any patch of skin.
La Roche-Posay | My UV Patch
La Roche-Posay | My UV Patch
To assess UV exposure, download and open the MY UV Patch application on your smart device. The app will regularly prompt you to scan the patch and it will assess and compare the different square dyes on the sticker to determine how much sun exposure you’ve had. I haven’t had a chance to really give the patch a go because I’ve been stuck at home for the past few weeks, but the idea is very neat and from what I’ve tried, it works very well. It is a short-term accessory to help you realize how often you need to reapply your sunscreen!

If you are interested in getting a free My UV Patch, check out La Roche-Posay’s website or your local partner pharmacies. So, are you ready to take the pledge and join in on the La Roche-Posay campaign to Become A Skin Checker? Find out more here!
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