The formulation for both "Endless Red" and "Infinite Fuchsia" are identical. These are in my opinion the brightest and most pigmented colors of the line.
These go on like a gel, and it settles into a non-sticky shine. The color does not transfer at all and the shine lasts quite some time. I am so impressed by how comfortable they feel on the lips. They are nothing like lipglosses; they aren't tacky and they aren't heavy, they almost have a "wet" lip balm feel!
This is a very classic red. It's bright and gorgeous. Shown below is one coat of the gloss.
This one is a very beautiful berry color, I think it would be very flattering on all skin colors. Shown below is one coat of the gloss.
I just want to quickly point out the one thing I don't really like about this product- the applicator. It is a doe-foot, but it's not shaped like the traditional wand; it has a teardrop-shaped applicator. I don't like this because it is too big to be precise with the stain, I have to spend quite some time to carefully apply the gloss as not to go over the edge of my lips! Also the other thing that kind of bugs me is the packaging, the shiny gold tube gets dirty very easily, it collects fingerprints like crazy!