Wednesday, June 25, 2014

L'Oreal Pop Balm in "Wild Lily": Review and Swatches

Disclaimer: Product featured was provided for review.
New for Fall 2014, L'Oreal has released a new line of four colorful Pop Balms ($9.99 CAD, available as of June 2014) that provides the lips with a wash of color and nourishing moisturization.
To see the shade "Wild Lily" swatched and reviewed, click......
The Pop Balms come in a sleek silver tube and the transparent caps come in colors that match the shade of the balm.
Formulation & Pigmentation:
The Pop Balms have a moisturizing, lightweight texture similar to that of Maybelline Baby Lips, and the sheerer Revlon Lip Butters. The pigmentation is fairly sheer but it is definitely buildable. The shade "Wild Lily" is a very summery cool baby pink. Like with most of these sheer balm colors, the wear is fairly short, about three to four hours with minimal drinking.
I am always excited when brands release colored balms and these Pop Balms from L'Oreal did not disappoint. The formulation is super moisturizing and the color is so fun and feminine!

The Pop Balms should be available as of June 2014 in stores nationwide so they should "pop" up at your local drugstore any day now!