Yves Saint Laurent Vinyl Couture Mascara: Review and Swatches

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New from Yves Saint Laurent comes a new line of luxurious mascaras called the Vinyl Couture Mascara ($38 CAD). Available in nine bold shades ranging from a carbon black to a bright fuchsia, the Vinyl Couture Mascara promises definition, curl, and volume with vinyl-sheen. To see how it well it works and my thoughts on the formulation, click.......

YSL Vinyl Couture Mascara in "01 I'm the Clash"

Packaging:
The Vinyl Couture Mascara comes in a unique see-through tube, much like that of a lip gloss tube. The cap has a shiny silver finish and it's embossed with the iconic YSL logo. The mascara applicator is a full bristle wand; it's larger than your average wand, a little unwieldy, making it difficult to reach all my corner lashes without smudging the product on my lids.

YSL Vinyl Couture Mascara in "01 I'm the Clash"

YSL Vinyl Couture Mascara in "01 I'm the Clash"

Formulation:
With a pleasant floral scent, the YSL Vinyl Couture Mascara has a semi-wet formulation. The mascara adds both length and volume but I found it just a tad clumpy. Lasting-hold is very important to me as I have naturally straight and downward-facing lashes. Unfortunately, the hold of this mascara is a tad weak. It managed to hold my curls for around half an hour, but after that my lashes started drooping slowly. The wear on this is okay; there was some smudging as the formulation is not waterproof. The removal process is easy though. A simple makeup remover can easily wipe off the product. Overall, I love the beautifully simple yet luxurious packaging and the alluring scent of this mascara; however, the formulation just didn't have enough hold and wear.

YSL Vinyl Couture Mascara in "01 I'm the Clash"

Availability:

YSL is available online and in stores at Sephora, The Bay, Nordstrom, and Holt Renfrew.