Disclaimer: The product featured was provided for review.
Playfully dubbed "the pizza cutter eyeliner", the new
Rollerhwheel Liquid Liner ($24 CAD) from
MAC has received a ton of media buzz in the recent months. Made with a "spinning disk applicator that acts like training wheels for liquid lining", the Rollerwheel design is undoubtedly one of a kind. So is this the new standard for liquid eyeliner application? Read my review and see some swatches to find out......
![MAC Rollerwheel Liquid Liner: Review and Swatches MAC Rollerwheel Liquid Liner: Review and Swatches](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM5gavoNCn0Ay2JTB6PaMDr5d_gr8OBlNK0YeWj8119JYuMU9Y6Xn6q-mCAqRqgVMMMUWCn_Xvewe_RsQfGbuEpUdEUehzMQG0DSoIVoy_OBOr-flE4tQx7N8eJ4DUJ0cdOFfl2gTjUamx/s1600/mac-rollerwheel-liquid-eyeliner-review-swatches-2.jpg) |
MAC Rollerwheel Liquid Liner |
Packaging:
The MAC Rollerwheel Liquid Liner comes in a sleek and shiny tube that holds 1ml of product. The elongated handle has a tapered design that's very ergonomic and easy to hold. The actual applicator looks exactly like a tiny pizza cutter. It consists of a thin plastic disc measuring approximately 4mm in diameter. When pressed and dragged across the skin, the disc actually spins like a wheel.
![MAC Rollerwheel Liquid Liner: Review and Swatches MAC Rollerwheel Liquid Liner: Review and Swatches](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOS5X_9LuNUqA_1qUgki7S7E-w9ZPSeag3VOp5pRI4xgO8td-nV_BieUov49OCuU7xYwfAm86UWSZuacNhHNHwcnV9GaSC4BWrvkvJltip_lpnJ0HrYq_EXpuw8R4mFMNGJ3g49eEA_YD7/s1600/mac-rollerwheel-liquid-eyeliner-review-swatches-1.jpg) |
MAC Rollerwheel Liquid Liner |
I won't beat around the bush so here it is: the Rollerwheel applicator is a pain in the butt to work with. I think the concept is original and innovative but the problem with a fixed-wheel, "pizza cutter" design is that it can only do one thing, and that is drawing straight lines. I can't speak for everyone but the outline of my eyes are curved. So with a fixed wheel applicator that does not pivot or swivel, drawing straight lines isn't all that useful. The feature may be helpful for making a very straight wing but aside from that, it's frustratingly difficult to maneuver across the lash line.
![MAC Rollerwheel Liquid Liner: Review and Swatches MAC Rollerwheel Liquid Liner: Review and Swatches](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9KsjSdJXdFFnAaj0GwBEdR8fA2tjBdtn3aiQHE9D1ub8MMUT44eJEWuvZeAE64sQ0PtRi-iV7xw0x-iFM9_A3WAcA6kLLCe72PhmY1Udlq2-Qtl_actaRdSP13f9pQhLwW4rfwrktrcrD/s1600/mac-rollerwheel-liquid-eyeliner-review-swatches-3.jpg) |
MAC Rollerwheel Liquid Liner |
Additionally, because the edge of the disc is super thin, you can't do any "filling". After drawing a semi-decent outline, I needed to place the side of the disc flush against my lid to awkwardly dab some ink to fill out the outline. Although I was able to get a semi-decent look, it took at least five minutes for one eye. For a tool designed to make the liquid eyeliner experience easy and breezy, the Rollerwheel Liquid Liner definitely disappointed in that respect.
![MAC Rollerwheel Liquid Liner: Review and Swatches MAC Rollerwheel Liquid Liner: Review and Swatches](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsy0ZSnJAKqK7Q_uplrzvNSRJBi2090Qb05SY8iFzyQTNVBQi_fT4UeaIJSFCHXu0hw0XAzSN6M4TjDB6BKA5TeTtCXQC2_WJrYXntZxCkboZzQdJRtNP34L2Xn-aQImGYKtEE1PaV8OkA/s1600/mac-rollerwheel-liquid-eyeliner-review-swatches-4.jpg) |
MAC Rollerwheel Liquid Liner in "Rollin' Black Shine" |
Formulation:
Ironically, the formulation of this Rollerwheel Eyeliner is very impressive. With a thin but smooth liquid consistency, the liner ink is super pigmented and opaque in just one swipe. It dries quickly but layers with no problem. The finish is 100% waterproof and smudge-proof. My undereye area looked virtually intact even after a full day of wear. To remove, use a cleansing oil and the liner will easily come off in bits.
Overall, despite having a fantastic formulation, the Rollerwheel Liquid Liner from Mac is a miss for me. I applaud MAC for their creative design but the idea just doesn't translate into practice.
![MAC Rollerwheel Liquid Liner: Review and Swatches MAC Rollerwheel Liquid Liner: Review and Swatches](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCWhaXKpi3RaXq3jimIWPHSVOdevAnoQ2phBQOeCYp9Bt4nowUXgd2OMzioBJs6M-ww_O13H83Sdm30EpQwsEQrayFmO9NR8zLh1SjbaNpjaadZ6cUiWesYPDGaWA1DTyHB0hUNFTlhIDF/s1600/mac-rollerwheel-liquid-eyeliner-review-swatches-5.jpg) |
MAC Rollerwheel Liquid Liner in "Rollin' Black Shine" |
Availability:
MAC is available in stores at MAC boutiques and online at
maccosmetics.com.