Monday, October 16, 2017

Rimmel London Stay Matte Liquid Lip Colour: Review and Swatches

Disclaimer: The products featured were provided for review.
Rimmel London Stay Matte Liquid Lip Colour: Review and Swatches
The ever-growing market of liquid lipsticks is expanding yet again because Rimmel London has just dropped a new line of matte, kiss-proof liquid lip colors. Available in 14 unique shades, the Stay Matte Liquid Lip Colour ($8.99 CAD) promises a bold color with just one stroke. So do these liquid lipsticks stand to their claim? Read my review and see some swatches to find out.....
Rimmel London Stay Matte Liquid Lip Colour: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour
Packaging:
The Rimmel Stay Matte Liquid Lip Colour comes in a clear plastic lip gloss tube with a frosted finish. The doe-foot applicator has a flattened paddle design that's tapered on both sides. It does a great job at evenly spreading the liquid lipstick.

Formulation:
This is a line of long-lasting liquid lipsticks with an airy, creamy texture. While the formulation is lightly fragranced, there is still a mild chemical smell. The colors apply pretty smoothly but the pigmentation definitely varies from shade to shade. The finish does take a couple of minutes to set so be mindful not to press or purse your lips before letting the color completely dry. In terms of wear, these liquid lipsticks are waterproof and smudge-proof. However, some of the shades do flake a bit with eating and drinking, so that's definitely a downside. Overall, this is an okay liquid lipstick range. The affordable price makes these an attractive alternative to non-drugstore brands but I think with the exception of a few shades, the formulation is just not quite there yet. See below for a full breakdown of all 14 shades.
Rimmel London Stay Matte Liquid Lip Colour: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour
100 Pink Bliss: This is a soft neutral pink. The formulation is quite pigmented and very creamy.
110 Blush: A pale cool-tone pink, this shade is slightly patchy. However, a second coating provides a mostly opaque finish.
200 Pink Blink: This is a neutral peachy pink. Again, the formulation is a bit sheer but since the color is similar to my natural lip color, any patchiness is not pronounced.
210 Rose & Shine: This is a gorgeous soft pink. The formulation is not super opaque but it one coat gave a nice enough coverage.
500 Fire Starter: Hands down the best out of the batch, this is a classic bold red with a rich and pigmented formulation. If you are a fan of red liquid lipsticks, this is a great drugstore option!
700 Be My Baby: This is a neutral peach beige. The formulation is sheer but buildable.
710 Latte To Go: A very pale sandy beige, this shade is sheer and streaky. I do not recommend it.
720 Moca: This is a light beige brown. Again, the formulation is sheer but buildable.
Rimmel London Stay Matte Liquid Lip Colour | 100 Pink Bliss: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour | 100 Pink Bliss
Rimmel London Stay Matte Liquid Lip Colour | 110 Blush: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour | 110 Blush
Rimmel London Stay Matte Liquid Lip Colour | 200 Pink Blink: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour | 200 Pink Blink
Rimmel London Stay Matte Liquid Lip Colour | 210 Rose & Shine: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour | 210 Rose & Shine
Rimmel London Stay Matte Liquid Lip Colour | 500 Fire Starter: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour | 500 Fire Starter
Rimmel London Stay Matte Liquid Lip Colour | 700 Be My Baby: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour | 700 Be My Baby
Rimmel London Stay Matte Liquid Lip Colour | 710 Latte To Go: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour | 710 Latte To Go
Rimmel London Stay Matte Liquid Lip Colour | 720 Moca: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour | 720 Moca
Rimmel London Stay Matte Liquid Lip Colour: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour
800 Midnight: This is a deep vampy plum. The formulation is extremely patchy and streaky. The color also doesn't build will so even when I try to apply a second coat, the finish appears uneven.
810 Plum This Show: This is a beautiful wine red. Unfortunately, the pigmentation is lacking, resulting in a patchy and uneven coverage.
820 Heartbeat: A pretty Barbie pink, this shade is decently pigmented and even.
830 Blue Iris: A deep indigo blue, this color is also a bit sheer but the color is buildable.
840 Pitch Black: For something called "Pitch Black", this color is disappointingly sheer. Even with two layers, there are noticeable patches and unevenness.
850 Shadow: A nice simple gray, this shade is surprisingly pigmented and creamy.
Rimmel London Stay Matte Liquid Lip Colour | 800 Midnight: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour | 800 Midnight
Rimmel London Stay Matte Liquid Lip Colour | 810 Plum This Show: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour | 810 Plum This Show
Rimmel London Stay Matte Liquid Lip Colour | 820 Heartbeat: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour | 820 Heartbeat
Rimmel London Stay Matte Liquid Lip Colour | 830 Blue Iris: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour | 830 Blue Iris
Rimmel London Stay Matte Liquid Lip Colour | 840 Pitch Black: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour | 840 Pitch Black
Rimmel London Stay Matte Liquid Lip Colour | 850 Shadow: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour | 850 Shadow
Below is a collage of all 14 shades. I recommend the shades100 Pink Bliss, 200 Pink Blink, 210 Rose & Shine, 500 Fire Starter, 720 Moca, 820 Heartbeat, and 850 Shadow as the others are all a little sheer and patchy.
Rimmel London Stay Matte Liquid Lip Colour: Review and Swatches
Rimmel London Stay Matte Liquid Lip Colour
Availability:
Rimmel London is available online and in stores at London Drugs, Shoppers Drug Mart, Walmart, and Jean Coutu.
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