L'Oreal Collection Exclusive Pure Reds by Color Riche Lipsticks: Review and Swatches

Disclaimer: Product featured was provided for review.

Stemming from the success of the previous Collection Exclusive, L'Oreal has released a line of new collection featuring red lipsticks inspired by various L'Oreal ambassadors. Today I have three shades from the Pure Reds Exclusive Collection, to see some swatches, click.......
Packaging:
The new Pure Reds Collection comes in a matte textured black leopard print-like packaging with gold accents. The L'Oreal ambassador's shade name is embossed on the bullet as well.

Formulation:
JLo's Red: A simple true red with slight brown tones, JLo's Red is super saturated. The formulation is very smooth and rich and the finish is matte.
Blake's Red: This is very similar to JLo's Red. When swatched, Blake's Red is slightly more blue-based but when worn on the lips it's almost indistinguishable from Blake's Red.
Frieda's Red: I would describe this more as a hot pink with slight red undertones as opposed to a red. The formulation is absolutely gorgeous. The finish is matte but the lipstick is not drying.

JLo's Red

Blake's Red

Frieda's Red

From left to right: Blake's Red, JLo's Red, Frieda's Red

Overall:

Such a dream collection for red lipstick lovers! Blake and Jlo's Reds are a bit too similar but the formulation for all three is nice and saturated. There are three more shades in the collection so be sure to keep an eye out for those as well!

Availability:
The L'Oreal Exclusive Pure Reds Collection are in stores now.