Sunday, April 3, 2016

Earth Day 2016: Kiehl's x Olivia Mew for the Canadian Wildlife Federation

Disclaimer: The products featured were provided for review.
For Earth Day 2016 (April 22nd), Kiehl's has partnered up with Canadian illustrator Olivia Mew to release a limited edition Creamy Eye Treatment with Avocado ($36 CAD for 15ml | $57 CAD for 28ml). 100% of the profits from this eye cream will be donated to The Canadian Wildlife Federation to benefit the Canadian Marine Animal Response Alliance (CMARA). To read more about this amazing initiative, click.......
Kiehl's x Olivia Mew Limited Edition
Creamy Eye Treatment with Avocado
Each year, Kiehl's supports the Canadian Wildlife Federation (CWF) with the "Kiehl's Gives" campaign. In the past, the brand has been symbolically adopting threatened animal species and for 2016, it is aiming to raise $10,000 from the sales of the limited edition eye cream to adopt 350 beluga whales. The "Kiehl's Gives" initiative has so far raised over $2,000,000!
My Canadian Beluga Whale "Marshmallow"
The money raised in this year's campaign will go towards the Canadian Marine Animal Response Alliance (CMARA) led by the CWF. The organization rescues more than 1,000 wild marine animals each year, including the adorable beluga whales. Kiehl's symbolically adopted a beluga on my behalf and sent along the softest beluga plushie (you can get yours from CWF here). I named her "Marshmallow"!
Kiehl's x Olivia Mew Limited Edition
Creamy Eye Treatment with Avocado
The limited edition Creamy Eye Treatment with Avocado features a super charming illustration of a beluga whale on its lid (done by Canadian artist Olivia Mew) and the formulation of this eye cream is one of my favorites (check out an old review of mine here).
So if you ever wanted to try the Kiehl's Creamy Eye Treatment with Avocado, right now is the perfect time! The eye cream is available starting April for a limited time and once again, 100% of the profits will be donated to The Canadian Wildlife Federation!

Availability:
Kiehl's is available in stores and online at Kiehl's and The Bay.
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