Sunday, December 31, 2017

IT Cosmetics Superhero Liner: Review and Swatches

Disclaimer: This post contains affiliate links and the product featured was provided for review.
IT Cosmetics Superhero Liner: Review and Swatches
Not too long ago, I had the pleasure of attending an awesome L'Oreal Luxe event where I discovered quite a few new and upcoming products from IT Cosmetics, now available in Canada at Sephora and It Cosmetics online. I've only just gotten around to playing with the new products so today I want to give you a review of the Superhero Liner ($24 USD). Designed to provide a waterproof wear that lasts up to 24 hours, the Superhero Liner promises to give the eyes an instant definition. Intrigued? Read on for my review and swatches......
IT Cosmetics Superhero Liner: Review and Swatches
IT Cosmetics Superhero Liner
Packaging:
With a sleek black finish, the Superhero Liner has a widened cap and base. The design doesn't serve a whole lot of purpose as far as I can tell but the widened base does allow the liner to stand upright. The liner tip features a nice brush design made with individual synthetic fibers. The tapered shape provides a fine, precise application with minimal skipping.
IT Cosmetics Superhero Liner: Review and Swatches
IT Cosmetics Superhero Liner
Formulation:
Fortified with lash-strengthing ingredients such as peptides, collagen, biotin, and keratin, the Superhero Liner has a smooth, fast-drying formulation. Although not super opaque and black when swatched on the back of the hand, the liner builds beautifully to an opaque, defined line. Thanks to the kaolin clay in its formulation, the liner has an elegant matte finish. What's more impressive, however, is the long-lasting, waterproof finish. After drying, the liner is virtually bullet-proof. There's no smudging or cracking and even with a cleansing oil, the liner doesn't remove very easily.
IT Cosmetics Superhero Liner: Review and Swatches
IT Cosmetics Superhero Liner
Overall, this is an amazing liquid eyeliner! The brush tip is easy to use and very precise while the formulation is smooth and extremely long-lasting. I've been relying on the Urban Decay Perversion Liquid Eyeliner (reviewed here) and the Kat Von D Tattoo Liner for the past few years but I think the It Cosmetics Superhero Liner may be my new favorite! If you are a hardcore liquid eyeliner gal, I'd definitely recommend checking this out!
IT Cosmetics Superhero Liner: Review and Swatches
IT Cosmetics Superhero Liner
Availability:
IT Cosmetics is available in Canada at Sephora and itcosmetics.ca. Currently, the Superhero Liner is only listed on the US It Cosmetics site but I believe it will be coming to Canada soon.
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