Wednesday, June 6, 2018

Rimmel London | *NEW SHADES* Stay Matte Liquid Lip Colour: Review and Swatches

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Rimmel London | *NEW SHADES* Stay Matte Liquid Lip Colour: Review and Swatches
Last fall Rimmel London released its first matte liquid lipstick range called the Stay Matte Liquid Lip Colour ($8.99 CAD for 6.5 ml each). Available in 14 shades (see the original lineup here), the line promises a pigmented, one-swipe coverage. For Summer 2018, the brand has created 14 additional shades, offering more neutral browns and unique nudes than ever. I've got reviews and swatches of all 14 new shades to share with you today. To read on, click......
Rimmel London | *NEW SHADES* Stay Matte Liquid Lip Colour: Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour
Packaging:
The Stay Matte Liquid Lip Colours come in a modern matte plastic lipgloss tube. The doe-foot applicator is tapered on both sides to ensure a smooth application. There's nothing too fancy here but for $8.99, they are sleek, sturdy, and very well-made.

Formulation:
The original 14 shades varied quite a bit in terms of pigmentation and consistency so I don't really know what to expect with these new colors. Unfortunately, the same is the case with this batch. With a creamy, almost whipped texture, the Stay Matte Liquid Lip Colours lean toward the sheerer side. A few shades performed okay but these certainly are not one-swipe and go. See below for a detailed breakdown of all 14 shades. The formulation does set completely to a true matte finish that's transfer-proof. They will fade with heavy eating and drinking but the wear is comparable to similar liquid lipsticks on the market.
Rimmel London | *NEW SHADES* Stay Matte Liquid Lip Colour: Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour
703 Vanilla Lovin: This is a very pale peach nude. The formulation is incredibly sheer and patchy. The color refuses to build so I actually had to use four layers to attain a barely presentable finish. This resulted in the product creasing and moving around, significantly prolonging dry time. This is definitely a shade I would avoid.
705 Stripped: An ivory peach nude, this shade is similar to Vanilla Lovin but not as sheer and patchy. Again, this is not a shade I would recommend.
706 Raw Embrace: A sandy taupe brown nude, Raw Embrace is fairly sheer but much better in comparison to the previous shades. With that said, this color is not very flattering as it makes the skin look ashy.
707 Raw Kiss: This is a soft peachy pink. The formulation is relatively more pigmented but I still find it quite sheer for a liquid lipstick.
708 Mwah: A soft rosy brown, Mwah is sheer but buildable with an even and smooth coverage.
708 Strapless: A cool tone pale rosy brown, Strapless is reasonably pigmented and smooth.
220 Urban Affair: This is a unique gray with a slight hint of lavender. The formulation is actually not bad. Comparable to Strapless, it is smooth and buildable.
Rimmel London | Stay Matte Liquid Lip Colour in "703 Vanilla Lovin": Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour in "703 Vanilla Lovin"
Rimmel London | Stay Matte Liquid Lip Colour in "705 Stripped": Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour in "705 Stripped"
Rimmel London | Stay Matte Liquid Lip Colour in "706 Raw Embrace": Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour in "706 Raw Embrace"
Rimmel London | Stay Matte Liquid Lip Colour in "707 Raw Kiss": Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour in "707 Raw Kiss"
Rimmel London | Stay Matte Liquid Lip Colour in "708 Mwah": Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour in "708 Mwah"
Rimmel London | Stay Matte Liquid Lip Colour in "709 Strapless": Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour in "709 Strapless"
Rimmel London | Stay Matte Liquid Lip Colour in "220 Urban Affair": Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour in "220 Urban Affair"
Rimmel London | *NEW SHADES* Stay Matte Liquid Lip Colour: Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour
230 Lethal Kiss: A warm elephant gray, Lethal Kiss is decently pigmented and opaque.
723 Troublemaker: A soft chestnut brown, Troublemaker is another decently pigmented shade.
725 Love Bite: This is a warm gingerbread brown. This shade is not too sheer and the color is buildable.
731 Scandalous: A medium cedarwood brown, Scandalous is reasonably pigmented and smooth.
733 Plunge: A medium brown with a hint of gray, Plunge is on the sheerer side but buildable to a mostly even coverage.
860 Trust You: This is a deep maroon. The pigmentation is good but there is still some subtle patchiness.
870 Devotion: This is a very deep plummy black. The pigmentation is not bad but the coverage is patchy.
Rimmel London | Stay Matte Liquid Lip Colour in "230 Lethal Kiss": Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour in "230 Lethal Kiss"
Rimmel London | Stay Matte Liquid Lip Colour in "723 Troublemaker": Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour in "723 Troublemaker"
Rimmel London | Stay Matte Liquid Lip Colour in "725 Love Bite": Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour in "725 Love Bite"
Rimmel London | Stay Matte Liquid Lip Colour in "731 Scandalous": Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour in "731 Scandalous"
Rimmel London | Stay Matte Liquid Lip Colour in "733 Plunge": Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour in "733 Plunge"
Rimmel London | Stay Matte Liquid Lip Colour in "860 Trust You": Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour in "860 Trust You"
Rimmel London | Stay Matte Liquid Lip Colour in "870 Devotion": Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour in "870 Devotion"
This shade extension certainly offers a number of unique nudes and browns but the overall formulation is disappointing. For $8.99 CAD, it's not a big investment but I personally would spend more for much better formulation. The Maybelline Matte Ink offers amazing pigmentation and an even better wear time while the Tarte Tarteist Quick Dry Matte Paint shares a similar formulation but with a much better pigmentation. If your heart is set on this line, though, I would recommend the shades "220 Urban Affair", "230 Lethal Kiss", "707 Raw Kiss", "708 Mwah", "709 Strapless", 723 Troublemaker", "725 Love Bite, and "733 Plunge".
Rimmel London | *NEW SHADES* Stay Matte Liquid Lip Colour: Review and Swatches
Rimmel London | Stay Matte Liquid Lip Colour
Have you spotted these new shades in stores yet? What is your favorite matte liquid lipstick? Share with me in the comments below!

Availability:
Rimmel London is available online and in stores at London Drugs, Shoppers Drug Mart, Walmart, and Jean Coutu.
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