The IMATS goers ($45 for one day pass, $75 for weekend pass) were provided with a list of vendors prior to the event, along with schedules of live demonstrations and seminars. Going into the event, I knew there weren't going to be many of the highly anticipated vendors (MAC, OCC, Stila, Lime Crime, NARS, for example) often found at IMATS New York or some of the bigger IMATS. The only brands I was familiar with was Make Up For Ever, Ben Nye, and Crown Brushes.
|Top: Naked Cosmetics, London Brush Company|
Bottom: Lid Cosmetics
|Ben Nye Blushes|
|Top: Royal and Langnickel Brush|
Bottom: Jewelry Vendor, Hakuhodo Brushes
|Amazing Shine Nails Eye Lash Selection|
|Some "sculptures" from the mini museum of special FX.|
Overall, my first IMATS was underwhelming. I think for professional makeup artists, the convention had a lot more to offer (live demonstrations and the opportunity to talk with other professionals in the business). But for the average makeup consumer, the vendor selection was rather disappointing. Will I go next year? Probably not to the Vancouver IMATS, but I definitely would visit one in a bigger city's if given the opportunity!
Have you been to IMATS before, share your thoughts with me in the comments below!