Friday, September 12, 2014

Benefit They're Real! Push Up Liner: Review and Swatches

Disclaimer: Product featured was provided for review.
Benefit They're Real! Push Up Liner: Review and Swatches
Happy Friday everyone, wohoo, there goes another one! Today I am reviewing an eyeliner that I've been wanting to try ever since I saw its promos on social media back in the beginning of the summer. The Benefit They're Real! Push Up Liner ($29 CAD) are advertised as the first "lash-hugging gel liner pen". The liner has a revolutionary "Accuflex tip" that helps achieve a smudge-free application right along the lash line. So just how magical is this liner, see some swatches and my review here.......
Benefit They're Real! Push Up Liner: Review and Swatches
Packaging:
The liner comes in the form a sleek marker tube. The AccuFlex tip is a soft and rubbery applicator with a streamlined design. The tip of the applicator has a small opening (initially plugged by an orange stopper that prevents the product from drying) that allows the gel liner to dispense. To dispense the product, simply twist the bottom of the pen. For the first use, you will need to twist the bottom for quite a bit before any product dispenses.
So my thoughts on the AccuFlex tip: I think the idea is very innovative; however, the the actual application is a bit tricky as I found the tip to be a bit too soft. The less than stiff tip distorts when I apply pressure and it will leave jagged edges to the lines it draws. With some practice though, a clean line and a nice wing can be achieved, but it takes a lot of effort and time.
Benefit They're Real! Push Up Liner: Review and Swatches
The AccuFlex tip is a soft and rubbery applicator with a thin and flat design.
Benefit They're Real! Push Up Liner: Review and Swatches
The AccuFlex tip has a small opening where the gel liner dispenses.
Formulation:
Benefit's consumer panel survey found that 91% of people that tried the liner said it was long-wearing and 81% said it was waterproof. I found the product to be pretty waterproof but it did smudge. I tested it out for a 12 hour period and I noticed some pretty significant smudging near the inner and outer corner 7 to 8 hours into the wear, which was slightly disappointing as the Maybelline gel liner (~$10) that I use fares slightly better.
The gel liner has a very viscous formulation and it sets pretty quickly which I don't like very much because it doesn't give me a whole lot of time to adjust its placement on the lids. The color is a very intense shade of black so that's definitely good for those that always prefer a jet black liner.
Benefit They're Real! Push Up Liner: Review and Swatches
Overall:
I really wanted to love the product because it saves me the trouble of taking out a liner brush to apply gel liner and then having to wash it afterwards. However, even after I had gotten used to the AccuFlex tip, I am not fond of the formulation, it's a bit too thick and the smudging is not something I can tolerate. Despite the smudging (after around seven hours, which may be a decent wearing time for some), the liner is actually quite hard to take off, even my Shu cleansing oil leaves behind some remnant!
My final verdict though is that the product is still worth trying because it is so unique and one-of-a-kind, but perhaps try to find a sample or get it as part of the They're Real! value set.

Availability:
The They're Real! Push Up Liner is available online and in stores at Sephora and Benefit.com.
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